Snickers Gold Bars
As part of the "Alles Gold" partnership with Sony Music, Snickers launched a three-part YouTube series offering deep, personal insights into the lives of artists Alicia Awa, Pajel and Kool Savas.
The portraits go beyond the surface: exploring their creative processes, moments of struggle, and the stories behind their own "Gold Bars."
The result is a compelling mix of raw authenticity, musical inspiration and Snickers' brand DNA – turning the Gold Bars format into something as snackable and satisfying as the product itself.
Awards
Annual Multimedia 2024: Silver / Content Marketing & Storytelling
Deutscher Digital Award 2023: Shortlist / Influencer Marketing
Credits
Client: Mars | Creative Director: Frank Olma | Art Director: Sharon Cronin | Copywriter: Jacqueline Fischer, Eric Braunbart | Sr. Brand Strategist: Leo Caspar Anthony | Sr. Producer: Jan Oberdick | Sr. Project Manager: Laura Hannemann | Sr. Account Manager: Christina Jax | Photo & Video: Hush&Hype | Partner: Sony Music | Agency: [m]STUDIO, Mediacom