McDonald’s McCrispy® Hyper Hyper

For the launch of the McCrispy®, McDonald’s went all in – with H.P. Baxxter officially changing his name to Cris P. Baxxter for the campaign. The result: a bold, high-volume activation rolled out across multiple channels.

Special media placements included:

• The first-ever video integration in the "Bratwurst & Baklava" podcast

• Presenter reads across the podcast network

• Super-native cut-ins on "First Dates" in close collaboration with the editorial team

• Content creator activations across three campaign phases

A campaign designed to be heard, remembered, and talked about.

Credits

Client: McDonald’s | Creative Lead: Sharon Cronin | Campaign Management: Asma Shadman, Rosalie Wettengel | Client Service: Rebecca van de Gabel, Luca Jesse | Podcast Video Production: Hush&Hype | Agency: OMD Germany

Press

W&V | Horizont | Campaign Germany