McDonald’s Ostercountdown

27 days, 27 deals – McDonald’s celebrated Easter with daily surprises and an influencer concept that was as entertaining as it was attention-grabbing.

Two creators were sent on a four-part video challenge at Europa-Park, resulting in a fast-paced mix of adrenaline, humor and brand moments tailored to a Gen Z audience.

To amplify the campaign, a Twitch activation brought the Easter fun to the gaming community: During a Trackmania livestream, two streamers stumbled across a hidden McDonald’s ad built into the game map – sparking spontaneous conversations with viewers around the app mini-game and Easter deals.

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Credits

Client: McDonald’s | Creative Lead: Sharon Cronin | Campaign Management: Vanessa Thiel, Asma Shadman | Client Service: Sophie Weber, Carolin van Nooy, Dominik Hüfner | Video Production: Hush&Hype | Agency: OMD Germany

Weiter

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