Shine Extra Bright
– Wrigley’s EXTRA
Behind every honest smile lies a story worth telling. That insight became the heart of "Shine Extra Bright" – a storytelling-driven campaign for Wrigley’s EXTRA.
Short video portraits featured six authentic individuals sharing the stories behind their smiles across Instagram, Facebook, Snapchat, TikTok, and YouTube. The campaign extended across a wide digital ecosystem: premium editorial placements on Elle.de, HarpersBazaar.de, and Mylife.de; native integrations on InStyle, Jolie, Grazia, Für Sie and Freundin; and curated influencer collaborations.
All roads led to a central content hub hosted by InStyle.de – giving the campaign reach and emotional depth.
Awards
Annual Multimedia 2023: Silver / Social Media & Influencer Marketing
Credits
Client: Mars | Creative Director: Frank Olma | Art Director: Sharon Cronin | Copywriter: Eric Braunbart | Sr. Account Manager: Sandra Emmerich | Sr. Brand Strategist: Leo Caspar Anthony | Producer: Sarah Richter | Project Manager: Kristina Galea | Sr. Consultant Influencer Marketing: Kevin Jüngling, Lara Spies | Consultant Brand Experience: Larissa Reutershahn, Lukas Plaumann | Photo: Laura Kaczmarek | Video Production: Lichthof | Agency: [m]STUDIO, Mediacom