Airwaves x Snocks
Where do city kids go for a quick refresh? The kiosk, of course. We brought that spirit to life with a custom-built Airwaves kiosk – the visual centerpiece of a streetwear collaboration with Snocks, captured by iconic hip-hop photographer Pascal Kerouche.
To reach the right scene, we partnered with Highsnobiety and Hip-Hop.de, who covered the collection and launch event attended by influencers from the fashion and sneaker community.
The result: a sold-out drop within four weeks.
Influencer Activation
Awards
Effie 2022: Shortlist / Brand Experience & Partnerships
Credits
Client: Mars | Creative Director: Frank Olma | Sr. Art Director: Arne Jansen | Art Director: Sharon Cronin | Copywriter: Eric Braunbart | Sr. Brand Strategist: Leo Caspar Anthony | Sr. Account Manager: Sandra Emmerich | Sr. Producer: Julia Wiedmann | Sr. Consultant Influencer Marketing: Kevin Jüngling | Sr. Consultant Brand Experience: Dominique Rottschäfer | Photo: Pascal Kerouche | Video: Daniel Prieß | Light Design: Thorben Winkler | Set Design: Rolf Buck | Stylist: Saskia Jung | Music: TRO Music | Agency: [m]STUDIO, Mediacom