Ready? Fresh? Date!
– Wrigley’s EXTRA
Dating rules changed during the pandemic – but dating shows? Still a cultural favourite. To boost self-confidence among a younger audience, Mars and Joyn co-created a four-part mini-series packed with chemistry, challenges and charm.
Premiered on Joyn in December 2021, the show brought together eight well-known influencer guests for blind dates filled with fast-paced questions and unexpected twists – optimized for social media and built for Gen Z entertainment.
Awards
Annual Multimedia 2023: Silver / Content Marketing & Storytelling
Credits
Client: Mars | Creative Director: Frank Olma | Art Director: Sharon Cronin | Copywriter: Eric Braunbart | Sr. Account Manager: Sandra Emmerich | Director Strategy: Jörg Kuhnle | Director Content Production: Caleb Ortega | Sr. Producer: Jan Oberdick | Project Manager: Kristina Galea | Sr. Consultant Brand Partnerships: Laura Hannemann | Director Media Consulting: Saskia Düxmann | Sr. Media Consultant: Sarbina Fauszt | Partner: Studio71 | Agency: [m]STUDIO, Mediacom