SNICKERS Fan Talks
Goodbye public screening. Hello digital watchalongs.
For the UEFA Euro 2021, SNICKERS launched a new kind of football format: Fan Talks. Seven interactive live shows ran as second-screen experiences alongside TV broadcasts – streamed via SPORT1.de, the SPORT1 app, Instagram, Facebook and YouTube.
Each 135-minute talk featured football pros, influencers and fans discussing the matches in real time – merging entertainment and community into one.
Awards
German Design Award 2023: Special Mention / Excellent Communications Design + Integrated Campaigns and Advertising
Annual Multimedia 2022: Silver / Web-TV & Virals
German Brand Award 2023: nomiated
Credits
Client: Mars | Creative Director: Frank Olma | Art Director: Arne Jansen & Sharon Cronin | Sr. Brand Strategist: Leo Caspar Anthony | Sr. Project Manager: Laura Hannemann | Sr. Account Manager: Christina Jax | Agency: [m]STUDIO, Mediacom