Airwaves Festival Edition

Festivals returned in 2022 – and Airwaves showed up as the ultimate refreshment partner.

With branded chill-out areas at Deichbrand, Taubertal and Highfield festivals, the chewing gum brand created 70m² zones complete with lounges, kiosks, prize wheels and photo spots.

The experience extended to social media, with in-feed posts and video spots across YouTube, Instagram, Facebook, Snapchat and Twitch – keeping fans informed, engaged and refreshed.

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Awards

Annual Multimedia 2023: Silver / Web-Campaign & Cross-media campaign

Credits

Client: Mars | Creative Director: Frank Olma | Sr. Art Director: Arne Jansen | Art Director: Sharon Cronin | Sr. Brand Strategist: Leo Caspar Anthony | Sr. Account Manager: Sandra Emmerich | Producer: Sarah Richter | Sr. Consultant Influencer Marketing: Kevin Jüngling | Consultant Brand Experience: Kristina Galea | Photo & Video: Hush&Hype | Agency: [m]STUDIO, Mediacom

Press

W&V

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