Mit Mecces um die Welt
Ready for take-off – With Mecces Around the World
For this campaign, a real airplane became a flying brand experience.
Wrapped in bold visuals inspired by flavors from around the world, the aircraft sparked wanderlust, taste and adventure before take-off. Branded headrests and tray tables carried the idea inside the cabin.
The journey was amplified beyond the plane: podcast host and producer reads extended the story into audio, while food creators on TikTok and Instagram Reels highlighted the international menu in German restaurants. Real voices from the cockpit — two pilots and one flight attendant — shared behind-the-scenes moments of the process.
Eleven weeks. Seventeen countries. Twenty-two product highlights.
Credits
Client: McDonald’s | Creative Lead: Sharon Cronin | Concept Support: Anouk Kos, Pedro Cerdan Sydow, Joana Kramer | Campaign Management: Sina Seehuber, Vanessa Thiel, Asma Shadman, Antonia Weiß | Client Service: Sophie Weber, Rebecca van de Gabel, Nina Rutschke, Victoria Gottwald, Anja Stimpfle, Tina an der Brügge | Agency: OMD Germany