Breaking Taboos – Essity / TENA Lights

How do you address menopause and bladder weakness on national TV? With honesty and empathy.

In partnership with SAT.1 Frühstücksfernsehen (breakfast television), we developed a series of native single spots that brought the topic into everyday conversation. Three distinct films spotlighted different aspects of life during menopause, featuring real women and their personal tips.

Shot on the actual SAT.1 set, the campaign promoted open dialogue and positioned TENA Lights as a trusted companion.