- Real Project - I did the whole corporate design for a new coffee shop. It's based in Daun, Germany.
On the upcoming sections you will see just a few extracts.
In particular, the 8 most important competitors are identified and their company appearances are sighted, evaluated and documented.
Positioning and strategy
Creating a model of positioning and showing the competitors in it. Next step is to look where and how the new brand could be positioned in a way to differentiate itself from the other brands.
Creating the color scheme, scribbling, designing the word and figurative trade mark, and deciding a final solution for the new brand.
Applying the logo on products that fit to the brand or service.