Sharon Cronin

Sweet Dreams

- Real Project - I did the whole corporate design for a new coffee shop. It's based in Daun, Germany. 

On the upcoming sections you will see just a few extracts. 


In particular, the 8 most important competitors are identified and their company appearances are sighted, evaluated and documented. 


Positioning and strategy

Creating a model of positioning and showing the competitors in it. Next step is to look where and how the new brand could be positioned in a way to differentiate itself from the other brands. 



Creating the color scheme, scribbling, designing the word and figurative trade mark, and deciding a final solution for the new brand. 



Applying the logo on products that fit to the brand or service.

Using Format